The Lionesses New Kit is Here and it's Fire
For the first time in history, Nike has unveiled an innovative kit designed specifically for the England Women’s Senior football team ahead of the FIFA Women’s World Cup 2019. Read on to get all the juicy kit details…
As current champions of the She Believes Cup and semi-finalists in the last two major tournaments, England are ranked among the world’s elite ahead of the World Cup being held in France between 7 June and 7 July 2019 – which surely warrants a fire kit, right?
Rather than share a kit design with the senior men’s team, as has previously been the case, the Lionesses will head into the tournament sporting a fresh take on the traditional white kit, accented by dark red cuffs. The socks debut a custom hand-drawn print for the Lionesses highlighting specific flora native to the counties and regions of England.
The stunning away kit is a dark red crush colour, which is a unique darker shade exclusively for the women’s team, and incorporates the St. George’s Cross on the shirt and a tonal crest unique to the Lionesses. The 2019 England Women’s Collection also includes an anthem jacket, training apparel and an off-pitch collection.
Nike have created designs for each of its sponsored nations heading to the tournament this year, with highlights including a French jersey incorporating the dotted styles of French fashion, rose gold detailing and an Art Deco font, and a kit for current champions the USA which is inspired by the transformative team of ’99. The fit of all team kits have been designed to specifically support female footballers to perform at the highest level.
Design for the 14 National Team Kits began with gathering detailed input on fit from professional footballers, followed by 4-D scanning and motion capture in the Nike Sports Research Lab. Beyond innovations in fit, the National Team Kits also reflect Nike’s continued commitment to being the world’s most sustainable sports brand, with each 2019 Nike Kit constructed from at least 12 recycled plastic bottles. Since 2010, Nike has diverted more than 6 billion plastic bottles from landfills through sustainable product design.
At the event, Nike also announced a new three-year partnership with UEFA Women’s Football, building on its support of elite footballers from North America to China, and its support of standout female athletes worldwide. The three-year deal sees Nike become an official partner of UEFA Women’s Football and the match ball supplier for UEFA Women’s competitions, including the Women’s Champions League and the Women’s Euro 2021.
Now we just need to decide whose name we want on the back of our shirt…